Cranium® Bloom Neighborhood Sounds Bingo
In 2008, Marisa and Shanon worked with the rest of the Cranium team to develop a new line of products for Bloom, a brand that aimed to offer play experiences that would connect parents and their children and invite them to see their everyday world in a fresh and playful way.
Neighborhood Sounds Bingo was one of our favorite products in the line and featured a small radio that played sounds from around the neighborhood. We worked to turn the familiar game dynamic of Bingo into a rich, magical experience with sounds and music. We sought out the perfect visual and audio touchstones for today’s preschoolers and created an audio-scape that evoked a sweet walk around the neighborhood. Everything from the illustrations to the industrial design was carefully crafted to be playful, friendly, and evocative of everyday magic.
For many of our young playtesters, this was a “first game” experience, so the excitement of filling their cards and being the first to call “Bingo” was palpable. We tested a number of different sounds, and it was fun to see the favorites emerge (like the cooing baby in a stroller).
For Cranium Bloom, Marisa led the game concepting and design with Colt on the concepting and design team and Shanon led content development, including content, illustrations, and audio.